Marketing as a Core Competence
Long gone are the days when marketers were allowed to get away with not really knowing how or even if their marketing activities produced an effective ROI. No organisations should be living with an unaccountable marketing function and that means that marketing strategy and implementation has to be focused on understanding the market, defining a purpose for activity and measuring its impact in terms of value creation.
Embedding marketing as a core competence can seem like an impossible task but with effective planning and implementation any culture can be changed to embrace and value market as one of the key activities any firm is involved in.
Applied Knowledge can provide strategic marketing assistance and training to bring your marketing efforts up to date while also bringing it to the board.